MO CHASHI BHAI

-Doing agriculture the right way

MO CHASHI BHAI is an Initiative by Maruti Foods Training Centre (MFTC) and Maruti Foods for making agriculture more profitable & sustainable in Odisha by skilling & making farm women & migrant laborers of Odisha self-sufficient through diversified integrated farming systems and use of the right methods & technology.

MO CHASHI BHAI works with farmers in each step of the agriculture value chain starting from crop planning to marketing of farm produce.

Farmers plan their crops/allied practices along with Local Resource Persons deployed by Mo Chashi Bhai based on their available land, ability to invest & soil quality

Mo Chashi Bhai facilitates quality inputs, agricultural tools, technological solutions like solar fencing, solar pumps, etc.

Mo Chashi Bhai involves local agriculture experts like Agronomists and progressive farmers to develop localized methods & solutions for farmers to increase crop productivity & ensure higher yield

Mo Chashi Bhai has developed many low-cost processing solutions that can prevent distress sale of raw farm produce and increase profits for farmers

With assistance from Maruti Foods, Mo Chashi Bhai trains farmers & rural entrepreneurs to process the farm produce into pickles, ketchup, purees & other processed items of higher value

Harvested products are packed and transported to different locations using techniques developed by Mo Chashi Bhai

Raw & processed products are sold under MCB brand at MCB’s retail outlet Mo Postika Ahar Kendra, online & via other retailers

Agri Value Chain

How does Mo Chashi Bhai Work?

MO CHASHI BHAI provides training, advisory & market access to small and marginal farmers to make them profitable agripreneurs.
Many such farmers are collectivized to come together to form FPOs & cluster based farmer franchises.
These enterprising farmers and FPOs then provide quality raw & semi-processed farm produce to MO CHASHI BHAI.
MO CHASHI BHAI provides market access to FPOs & enterprising farmers to make them profitable

MO CHASHI BHAI is currently working with Mushroom farmers by providing them solutions from start to end of Mushroom value Chain

Mushroom Value Chain

Farmers plan the size of Mushroom farm with Local Resource Persons deployed by Mo Chashi Bhai based on their available land, & ability to invest

Mo Chashi Bhai facilitates quality inputs for Mushroom production like cut paddy straw, Mushroom Spawn, Shed net, etc

Mo Chashi Bhai advocates improved methods like the Hanging Silo method along with integration of vermicompost & poultry production for higher profits

Mushroom is sorted, graded by farmers, and dried using low-cost tunnel drier developed by MCB

Mushroom Pickles, Canned mushroom products etc. are made to be sold under the Mo Chashi Bhai brand

Harvested products are packed and transported to different locations using techniques developed by Mo Chashi Bhai

Raw & processed mushroom products are sold at Mo Chashi Bhai’s retail outlet Mo Postika Ahar Kendra, online & via other retailers